Making the Most of LinkedIn for Your Startup
Event:
LinkedIn is so much more than your online resume or CV. With 810 million individuals and 57 million companies, including key decision-makers, using the platform, there’s immense opportunity to gain new business, position yourself as a mover and shaker in the industry, and find new talent. Yet, most people miss out on these chances to enhance sales, recruiting, and marketing efforts — fewer than 1% of LinkedIn users create content.
So, how can you tap into this enormous opportunity for your startup?
During this interactive LinkedIn workshop organized by the Miro Startup Program, you will learn:
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Core stats and how the LinkedIn algorithm works
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How to set up the marketing, recruiting, and sales strategy on LinkedIn
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Advice for optimizing your personal profile to create trust and confidence — and common mistakes to avoid
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How to write impactful content that will create the desired impact with decision-makers
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Tips for finding the right contacts and learn best practices for reaching out to them
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How to utilize KOL strategy, which is a go-to in 2022
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Shaping a content strategy for your startup, so you’ll never run out of ideas on what to publish
Maja is a Miroverse creator and we will use segments of her Linkedin Opizimation Template
Speaker
Maja Voje is a globally recognized growth advisor, lecturer, and consultant. She has led major brands, including Google, Bayer, Heineken, and Rocket Internet, helping companies invest up to $25 million and scale from 20 million up to 100 million in yearly revenue.
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