Building Blocks of Brand: Starting with Why

After the fist very well-received session (recording), Outfly is continuing their series of Miro masterclasses on how to build a brand, and this workshop will 'start with why' and will help you to define the vision of your company — an essential part of building a strong team and brand. Unify your vision, clarify your message, create something strong.  

A good brand tells you what to do, how to act and what you represent to your audience. Building a brand is like building a story. Even with an MVP you need to know who you're talking to, what they want, and why they're talking to you in the first place. Remember, a brand is not a logo!

About the speakers: 

Joe Caplin is the Strategic Director of Outfly, the full service design innovation agency for disruptors and startups, helping challenger brands challenge better. Outfly works internationally across brand, UX/UI, 3D & motion, web design & build, and paid & organic marketing. Joe's background in scriptwriting and executive coaching helps him lead the team in storytelling, user experience and brand strategy.

Paul Manning is the Managing Director of Outfly. Paul’s background as a serial entrepreneur, creative director and business strategist lets him help challenger brands scale fast.