Building Blocks of Brand Ep.3: Understanding Your Audience

Building a brand is impossible if you don't know who you're building it for. This workshop takes proto-personas to a new level.

Learn the frameworks we use with global brands to understand your audience, what they really want, and what they need you to represent to them.

About the speaker:

@Joe Caplin is the Strategic Director of Outfly, the full service design innovation agency for disruptors and startups, helping challenger brands challenge better. Outfly works internationally across brand, UX/UI, 3D & motion, web design & build, and paid & organic marketing. Joe's background in scriptwriting and executive coaching helps him lead the team in storytelling, user experience and brand strategy.