Market research with MIRO

  • 4 March 2021
  • 0 replies

Hello, I am Nestor Zegarra, who recently graduated from Johannes Keppler University Business School in Linz, Austria. Due to covid-19 restrictions, I had to find a solution to conduct online qualitative research. Therefore, I chose to use MIRO for developing a focus group discussion.

The different characteristics allow my research to collect the necessary data. The interviewees were able not only to express themselves but also to interact with each other. I believe that MIRO has great potential to develop more and more applications in different aspects of interaction and production of its users' data.

I would like to know if anyone else has had a similar experience in using MIRO for research.

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