Hi @Johanny Pestalozzi — love your question! So excited to hear our Community’s stories and examples! 

In the meantime, I decided to share a couple of stories that I find interesting and that talk about product design and its role in various organizations:

• How Bancolombia Boosts Design Team Productivity, Creates Culture of Cross-Functional Collaboration 
• Why innovation fails, and how Design Sprints can help by @Ana Oarga and @Raz Burciu 
• Agile Design and Lean Implementation in Miro – Get the Best of Both Worlds by @John White and @Michael de la Maza 

Would super curious to learn how design works cross-functionally in your organization!

Hi @Anna Savina Thanks a lot for sharing these stories! I’ll definitely have a look into them. 

@Johanny Pestalozzi I am not a digital product designer, but I have been a client and I’ve worked inside tech companies as a representative for the customer, who engages with product designers. Something I value about product professionals, in general, is the way that you’re able to look underneath the request that someone is making and get at the heart of the need. When I have been on teams that practice this kind of empathy, customers are generally wowed. In contrast, I have also worked with teams that are, frankly, arrogant and believe what they think is better than what the customer thinks. Without fail, that mindset produced a negative result. So, my two cents = empathy all the way!   

@Alexis Luscutoff Thank you so much for sharing these insights with us! I fully agree with you. Empathy is an essential element to build a customer/user-centric product & organization. May I ask a further question? When you look underneath a client’s request, what approach/techniques do you use? It’d be great to build a kind of toolkit of useful things that help us in this process.