Designing for Behavior Change

Join me in this workshop to strategically embed behavioral economics (BE) principles to design a mobile app that helps users have more sustainable online shopping experiences. We will use the framework & toolkit Designing for Behavior Change created by the Toronto-based strategy design firm, Bridgeable, and the financial research lab at Duke University, Common Cents (now Center for Advanced Hindsight). In the workshop, I will first provide an overview of the framework and how behavioral economics adds customer & business value to product design. Then, I will introduce you to a persona & user journey, and together, we will go through an ideation session using Dan Ariely´s BE principles to understand current users´ behavior. Levering the same principles, we will ideate how to help users make their online shopping experience more sustainable. I look forward to strategizing an awesome sustainability-driven user experience with you!

Johanny is a professional UX & Human-Centered AI Interaction Designer, Researcher & Project Manager. From her 11+ years of practice across research, IT, nonprofit, and startup sectors, Johanny developed proficient competencies in transforming complex information into structured, strategic, and pragmatic actions. She is trained by Google, IBM, MIT, and Stanford, and is passionate about designing human-centered AI interactions, solving complex problems, and continuously accomplishing goals to deliver business value.